Kuzo zonke izindawo zokuthengisa zaseYurophu, amakhawunta ezinsizakalo zokudla, izikhungo zokugcwalisa i-e-commerce kanye namashalofu ekhemisi,izikhwama zephepha ze-kraftsekuyisisombululo sokupakisha esizinzile esizenzakalelayo sale minyaka eyishumi. Iqhutshwa imithetho eqinile ye-EU, ukushintsha kwezindinganiso zabathengi, kanye nezomnotho ezinamandla zezentengiselwano, i-kraft ayiseyona isikhwama esinsundu esingenasizotha sesitolo sekhoneni - iyinto ephambili ekuguqulweni kokupakisha eYurophu.
Ukufika Kwemakethe Ekhulile
Imakethe yezikhwama zephepha ze-kraft emhlabeni wonke ibinenani elilinganiselwa ku-Ama-USD ayizigidigidi ezingu-4.81 ngo-2025futhi kulindeleke ukuthi kufinyelelweAma-USD ayizigidigidi eziyi-7.58 ngo-2035, ithuthuka ku-CAGR ye4.65%IYurophu imele ingxenye enkulu yalokhu kukhula, lapho iJalimane, iFrance, i-Italy, iNetherlands, iSpain kanye namazwe aseNordic eqhuba ukuthengwa kwezimpahla okusebenzayo kakhulu.
Njengoba omunye umqondisi wokuthengwa kwezitolo ezinkulu zaseDashi echaza: “Ukushintsha kusuka epulasitikini kuya ephepheni ekuqaleni kwakuwumthetho. Kodwa manje sekuyisiko. Amakhasimende ethu alindele iphepha. Ayalithemba. Ayalisebenzisa kabusha. I-Kraft isibe yingxenye yendaba yomkhiqizo wethu.”
Kungani uKraft?
Iphepha le-Kraft likhiqizwa ngenqubo yokugaya i-kraft, linikeza ukumelana okuhle kakhulu nokudabuka, amandla aphezulu okudonseka kanye nokubola kwemvelo — lifanelekela ngokukhethekile ukuthengisa, isevisi yokudla kanye nokupakishwa kwezimboni.
Uboya Obunsundu (Obemvelo)— Ayinawo umbala, igcina umbala wokhuni wemvelo. Ayinawo amakhemikhali okumhlophe, inomthelela omncane ekucubunguleni. Ivame kakhulu ezikhwameni zokudla, ezikhwameni zokubhaka, ezikhwameni zokudla kanye nasezikhwameni zokuphatha ukudla. Ingasetshenziswa kabusha kakhulu futhi ingafakwa umquba.
I-White Kraft— Ifakwe umbala ophuzi noma ogqokiwe ukuze kube nendawo ehlanzekile, emukela ukuphrinta. Ikhula ngokushesha ezitolo ezisezingeni eliphezulu, izimonyo, impilo kanye nemfashini. Isekela ukuphrinta kwekhwalithi ephezulu futhi kulindeleke ukuthi ibe yingxenye yesikhwama se-kraft esikhula ngokushesha kakhulu kuze kube ngu-2035.
Uhlaka Lokulawula lwaseYurophu
Isiqondiso Sepulasitiki Esisetshenziswa Kanye se-EU (i-SUPD)— Yaqala ukusebenza kusukela ngo-2021, ivimbela izikhwama zepulasitiki ezithwala ngaphansi kwama-micron angu-15 kuwo wonke amazwe angamalungu angu-27. Izikhwama ze-Kraft zaba yizo ezisetshenziswa kabanzi esikhundleni sazo.
Umthetho Wokupakishwa Nokupakishwa Kwemfucuza we-EU (PPWR)— Esigabeni sayo sokugcina somthetho, ukwethula imiyalelo yokusetshenziswa kabusha ngo-2030, imikhawulo yokuqukethwe okusetshenziswe kabusha okungenani, izidingo zokunciphisa ukupakisha, kanye noMthwalo Womkhiqizi Onwetshiwe (i-EPR) okwandisa umthwalo wemfanelo wezezimali wokuphathwa kokupakisha ekupheleni kokuphila.
Izinyathelo Zikazwelonke— IFrance ivala ngokuphelele izikhwama zepulasitiki ezisetshenziswa kanye kusukela ngo-2021. Ukuvinjelwa kwezikhwama zepulasitiki ezilula zaseJalimane kusukela ngo-2022 kwaholela ekwandeni okungu-35-50% kokuthengwa kwezikhwama zepulasitiki. I-UK yandise inkokhelo yayo yezikhwama zepulasitiki engu-10p kubathengisi abancane. I-Italy neSpain basebenzisa ukuvinjelwa okuqhubekayo, kanti iphepha le-kraft yilona elizuzayo kakhulu.
Lapho Izikhwama Zephepha Eziyi-Kraft Zinqoba Khona
Ukuthengisa Ukudla Nokudla— Ingxenye enkulu kakhulu ngobuningi. Izidingo ezibalulekile zifaka phakathi ulwelwesi olungangeni mafutha lokuxhumana ngqo nokudla, i-kraft ephathwe ngamandla aqinile ezindaweni ezinomswakama, kanye nezikhwama ze-SOS (Self-Opening Satchel) ezinezisekelo ezisicaba. Umthamo usukela ku-250g kuya ku-10kg, uhambisana nemithethonqubo yezinto zokuxhumana zokudla ze-EU.
Isevisi Yokudla kanye ne-QSR— Ikhula ngokushesha ngenxa yesiko lokulethwa kanye nezibopho zomkhiqizo eziqhubekayo. Abathengi badinga ukuthengwa okuphezulu, okuthatha isikhathi esifushane, ukuphrinta kwe-flexo okwenziwe ngokwezifiso ukuze kuhlukaniswe umkhiqizo, kanye nezinketho ezingafakwa umquba eziqinisekiswe yi-EN 13432. Izinhlobo zezibambo zifaka iphepha elisontiwe, i-flat tape kanye nemigodi yesandla esikiwe ngodayi.
Imfashini Nokuthengisa (i-Premium Kraft)— Izingubo ezimhlophe zokuhlobisa kanye nezingubo ezikhethekile ziyathandwa phakathi kwemikhiqizo yemfashini neyendlela yokuphila emakethe ephakathi. Ukuphrinta okufaniswe ne-Pantone okunokwakheka kwe-kraft okubonakalayo, inhlanganisela ye-foil embossing, kanye nokuqukethwe okuphinde kwasetshenziswa kuboniswa njengento yokumaketha.
Ukuhweba nge-inthanethi nokugcwaliseka— Izikhwama ze-Kraft zithatha indawo yezithumeli ze-polybag njengezithumeli ze-mail zangaphandle ezilula, ezingaphinde zisetshenziswe. Izicucu zokunamathela ezizivala zodwa zokwenza izinto ngokuzenzakalela, izakhiwo ezingenayo i-PE zokumelana namanzi, kanye nezithumeli ze-kraft ezifakwe i-pad ezithatha indawo yokugoqa amabhamuza. Ukuhlanganiswa nemigqa ye-bagging ezenzakalelayo ezindaweni zokuthutha zaseYurophu.
Amathrendi Okufanele Uwabuke Ngo-2026
Ukubusa Kwe-Kraft Okusetshenziswe Kabusha— Abathengi eJalimane naseScandinavia manje sebebeka njalo i-kraft yefayibha ephinde yasetshenziswa engu-80–100%. Njengoba imiyalelo ye-PPWR isondela, lokhu kuzoba yimfuneko eyisisekelo.
I-Natural Kraft njengesitatimende sokuklama— I-kraft ensundu engagqokwanga ithathwa njengokukhetha okuhle okuqashelwayo yimikhiqizo eveza ubuqiniso. Ukunyatheliswa okuncane ku-kraft yemvelo sekufana nophawu oluholwa obala eNyakatho Yurophu.
Izimbozo Zezivikelo Ezisekelwe Emanzini— Ukufaka esikhundleni semigqomo ye-PE evamile — okwenza kube nzima ukuphinda usebenzise — ngezimbozo ezisekelwe emanzini noma ezisekelwe ku-cellulose kungenye yezindawo ze-R&D ezisebenzayo kakhulu ngo-2026.
Ukuphrinta Okusebenza Kafushane Kwedijithali— Manje sekuvumela ukuqhutshwa kwezomnotho kwamayunithi angu-250–1,000 anekhwalithi yezithombe, okuvula imakethe kuma-SME kanye nemikhiqizo evelelayo.
Amaketanga Okuphakelwa Okusobala— Amaqembu okuthenga afuna ukucaca okuningiliziwe kwabaphakeli: imvelaphi yefayibha, ukusetshenziswa kwamanzi, ukuqina kwekhabhoni ngethani, kanye nemibiko yokuhlolwa kwezikhungo. Kuyaqhubeka ukuhlola ukulandeleka okusekelwe ku-blockchain eScandinavia naseJalimane.
Isiphetho
Izikhwama zephepha zokwenziwa ngokhuni aziseyona nje inketho ebhekele imvelo - ziyisinqumo esihlakaniphile kwezentengiselwano sabathengi baseYurophu abalandela imithetho eqinile, abathengi abafuna izinto eziningi, kanye nochungechunge lokulethwa kwezimpahla oluguqukayo. Indaba yezikhwama zephepha zokwenziwa ngokhuni eYurophu isaqala nje.
Amathegi:Izikhwama Zephepha Eziqinile · Ukupakisha Okusimeme eYurophu · Imakethe Yezikhwama Zephepha 2026 · Umthetho Wokupakisha we-EU · I-Kraft Eqinisekisiwe yi-FSC
Isikhathi sokuthunyelwe: Ephreli-10-2026